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Welcome to Stratts

Your product is built. Your launch plan isn't.

Get a clear, practical go-to-market plan for your product, usually in under 5 minutes. Stratts researches your competitors, shows you which launch channels fit your budget and time, and gives you ready-to-use marketing drafts.

Built forSaaSBrowser extensionsMobile apps

Animated example: see a sample launch plan take shape step by step, from competitor research and channel priorities to ready-to-use marketing drafts.

Paste-ready drafts for the places you'll launch

  • Product Hunt
  • Hacker News
  • Reddit
  • X / Twitter
  • LinkedIn
  • App Store
  • Google Play
  • Chrome Web Store
  • Indie Hackers
  • Launch directories

Sound familiar?

Common problems when you ship solo

  1. I shipped. I don't know how to find users.

    Get channel picks, positioning, competitor talking points, and outreach drafts from your intake answers.

  2. I don't have the budget or hours to test every channel.

    See what to run this week, what to wait on, and what to skip, matched to your budget and hours.

  3. ChatGPT gave me launch copy. I'm still not confident enough to post it.

    See who you're up against, know how you stand out, and get posts you're ready to publish.

The deliverable

This is the document you're buying

Research, marketing priorities, ready-to-use drafts, and stack setup, matched to your budget and weekly hours. The sample below is a condensed MindOff run from the current engine.

Launch Plan: MindOffLaunch Plan Preview

We help tired scrollers use spare minutes well, unlike TikTok and Instagram, which keep them scrolling without a stopping point.

MindOff is a broad US consumer app, so it needs simple proof rather than a narrow community identity. For 90 days, focus on App Store and Play Store pages, faceless TikTok and Reels, and a free first activity before showing payment. Users already have TikTok, so show MindOff as a quick replacement with a clear stopping point, not another endless feed. Spend $100 to $500 on tools and only tiny boosts after organic proof.

MindOff Launch Plan

Table of Contents

This sample is a condensed MindOff run from the current engine. Start Here, who it's for, and where they hang out are open. Leftover drafts and the first 10 each show one slice.

01

Start Here

  • This week's queue
  • Why, how, and the draft on one card
Read Section →
02

Who It's For & How They Use It

  • The Group of People You Are Helping
  • How Users Find Value and Pay
  • Other choices with site claims
Read Section →
03

Where Customers Discover You

  • Where to Reach Customers
  • Distribute Without Spam
  • Free Tools & Invite Loops
Read Section →
04

Drafts

  • Store listing copy from the run
  • Screenshot captions from the run
  • Later drafts locked
Read Section →
05

Numbers to Watch & Risks

  • One first-10 step open
  • Numbers to watch locked
  • What to avoid locked
Read Section →

What you get

Inside the $29 launch plan

Your intake sets budget and weekly hours. Everything below is researched and written for your product.

5 min

usually from intake to finished plan

$29

one-time, charged on delivery

5

section revisions included

    • Positioning & personas

      Who it's for, why it wins, and audience segments with pain points and talking angles.

    • Competitor talking points

      Live-researched breakdowns with lines you can use.

    • Prioritized channels

      What to run this week, what to wait on, what to skip.

    • Paste-ready launch drafts

      Drafts for the formats you pick in intake: listings, social, outreach, and more. Includes a short event map for your stack.

    • First 10 customers

      A sequenced outreach playbook with messages you can send this week.

    • 90-day calendar

      Sprints with what to run, what to wait on, and what to skip.

Charged only on delivery

The intake is free and takes a few minutes. Your card is charged $29 only after your plan is delivered as a savable, exportable PDF, with 5 section revisions included if your direction shifts.

Post launch

Pulse keeps you in orbit after liftoff

Asset Library saves everything Pulse writes. Six Pulse engines draft your assets and keep Brand Voice synced to your launch plan. $17.99/mo with 75 weighted credits per billing period.

Execute Plan tracker

Execution Engine

Turn your launch plan into a 12-week Kanban. Drag tasks week by week, track progress, rebuild before launch.

Launch plan link
Pulls priorities, channel picks, and do-now items from your saved launch plan into weekly columns.
Menu options
Up to 3 active plans. First schedule build per plan is included; rebuilds cost 3 credits before tracking starts.

Common questions

Answers developers ask before their first launch

ChatGPT is great for one-off drafts. Stratts runs live competitor research, checks the plan against your real budget and hours, then writes paste-ready drafts for the channels it ranks first. One structured complete launch plan, usually under 5 minutes. Save it, export a PDF, and revise up to 5 sections.

Pulse is $17.99/mo and includes 3 launch plans plus 75 credits for drafts, launches, competitor intel, and the tracker. A single Launch Plan is $29 for one complete plan, built by the Strategy Engine in under 5 minutes.

Yes. You enter your runway, weekly hours, and stack constraints up front. Stratts prioritizes organic channels you can run yourself and only suggests paid spend when your inputs support it.

Ready to launch?

Get a launch plan built around your product, budget, and hours.