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Welcome to Stratts

Your product is built. Your launch plan isn't.

Answer a short intake about what you built, your budget, and weekly hours. Stratts returns one launch plan for solo developers, with your full marketing strategy inside: what to focus on, what to skip, and ready-to-paste drafts for your channels. Live market research, not a generic template. Built in under 5 minutes. Save it, export a PDF, and revise sections if your direction changes.

Compare pricing, start on the plan builder, read the FAQ, browse the launch guides, or learn more about Stratts.

$29 Launch Plan · Pulse Membership · No agency retainer

Build your launch plan →

$29 one-time. The planner is free until you're ready.

Micro-SaaS

Reach your first customers

A go-to-market plan sized to your budget and hours—where to show up, what to say, and what to wait on until traction appears.

Browser extensions

Get found in the store

Listing copy, launch sequencing, and community angles that help a new extension get discovered and installed.

Mobile apps

Build early momentum

Positioning, store presence, and growth priorities matched to your runway—not a generic app marketing checklist.

Behind the plan

Built step by step

Your intake becomes one launch plan: research, marketing priorities, and ready-to-use copy, all matched to your budget and weekly hours.

  1. Your answers

    Product, budget, weekly hours, and copy priorities

  2. Research

    Competitors, market context, and where your buyers spend time

  3. Launch plan

    What to work on now, what to wait on, and what to skip, matched to your runway

  4. Review

    Checked against your budget and the time you actually have

  5. Ready copy

    Drafts for outreach, launches, listings, and tracking setup

  6. Finish

    Your plan is ready to save, export, and start executing

    See sample plan ↓

Swipe through the steps

  1. Your answers

    Product, budget, weekly hours, and copy priorities

  2. Research

    Competitors, market context, and where your buyers spend time

  3. Launch plan

    What to work on now, what to wait on, and what to skip, matched to your runway

  4. Review

    Checked against your budget and the time you actually have

  5. Ready copy

    Drafts for outreach, launches, listings, and tracking setup

  6. Finish

    Your plan is ready to save, export, and start executing

    See sample plan ↓

What you get at the finish

Example output for a fictional app. Your plan is built from your intake. Acts 1–2 shown here; Acts 3–5 unlock in the full version.

Launch Plan: MindOffLaunch Plan Preview

“We help people replace doomscrolling with tiny, rewarding brain breaks, unlike Instagram and TikTok which keep you stuck.”

For the first 90 days, you will grow MindOff by getting people to try the app from short videos and app store searches, then keeping them through a fast “first win” and a simple pay trial. You will build a store page that matches the promise, run creator-style outreach where your users already spend time, and only test paid ads after your message and early use are strong. Everything will be measured by installs, trial starts, trial to paid, and week 1 and week 4 return.

MindOff Launch Plan

Table of Contents

This sample plan shows what the strategy engine builds. Acts 1 & 2 are open for preview.

01

Who It's For & How They Use It

  • The Group of People You Are Helping
  • How Users Find Value and Pay
  • Other Solutions Out There
Read Section →
02

Where Customers Hang Out

  • Where Your Users Hang Out Online
  • Posting and Launching Safely
  • Free Templates & Invite Loops
Read Section →
03

Launch Priorities

🔒
  • Priority List
  • Phased Launch Roadmap
Locked
04

Tech Setup & Templates

🔒
  • Tech and Tracking Setup
  • Where to Show Up First
  • Ready-to-Use Wording Templates
  • Word Meanings
Locked
05

Numbers to Watch & Risks

🔒
  • Your First 10 Customers
  • Numbers to Watch
  • What to Avoid Doing
Locked

Stratts Pulse

Ongoing marketing tools for solo developers

$14.99/mo membership for copy drafts, Product Hunt and community launch posts, and competitor battlecards. All tied to your saved launch plan. Monthly limits apply.

Landing & email

Copy Engine

Draft landing pages, cold emails, ads, and onboarding copy matched to your product category.

Launch plan link
Reads audience segments, positioning, and tone from your saved launch plan before drafting.
Menu options
18 asset types in the menu (cold email, landing headers, pricing, ads, social threads, and more). Each run returns 2–3 variants.
Pulse · Landing page variant

Variant 1 · Landing header

"You don't 'just scroll.' You trade minutes for nothing."

MindOff: tiny puzzles and deck wins in under a minute.

No lecture framing. No streak guilt. Just a scroll swap.

Trimmed preview. Full Pulse output is longer and customized to your launch plan.

Common questions

Answers developers ask before their first launch

Vs. ChatGPT & Claude

I'm a developer. Why not just use ChatGPT or Claude for this?

ChatGPT and Claude are strong for one-off prompts and quick drafts. Stratts is built for the full launch doc: live competitor research, a plan matched to your budget and hours, copy you can paste for Product Hunt, outreach, and App Store listings, plus platform-specific tracking code for your stack. You get one structured complete launch plan in under 5 minutes, ready to save, export, and revise.

What's included

What do I get for $29, and how long does it take?

One complete launch plan with positioning, target personas, a prioritized action list matched to your budget and weekly hours, competitor breakdowns with talking points, launch copy for the channels you pick in intake, and starter code tailored to your platform where tracking or technical assets apply. The Strategy Engine researches your market, builds the plan, and writes your copy in under 5 minutes. After you save it, you can export a PDF and revise up to 5 sections if your product direction shifts.

Solo founders

I ship solo with no marketing team. Is Stratts built for me?

Yes. It's built for solo devs and indie founders without a marketing hire. You enter your runway, available hours, and stack constraints up front. Stratts prioritizes organic channels you can run yourself, like community launches, content angles, and partnerships, and only suggests paid spend when your inputs support it.

More questions? Read the FAQ, browse launch guides, compare pricing, or start your launch plan.

Sound familiar?

Common problems when you ship solo

I shipped. I don't know how to find users.

Get channel picks, positioning, and outreach copy from your intake, not a generic playbook.

I can't afford to test five channels.

See what to run this week, what to wait on, and what to skip, matched to your budget and hours.

ChatGPT doesn't know my product or market.

Live competitor research and paste-ready launch copy built around your vertical and runway.

Ready to launch?

Get a launch plan built around your product, budget, and hours.

One launch plan with your marketing strategy, channel priorities, and copy you can use the same day. Built in under 5 minutes.

Build your launch plan →