I'm a developer. How is this different from ChatGPT or Claude?

ChatGPT and Claude are strong for one-off prompts and quick drafts. Stratts runs live competitor research, checks the plan against your budget and hours, runs automated quality checks, then writes paste-ready drafts for the formats you pick in intake. One structured launch plan, usually under 5 minutes, ready to save, export, and revise.

What are the two pricing options?

Two options. Pulse is $17.99/mo with 3 launch plans and 75 weighted credits per billing period for drafts, launches, competitor intel, campaign kits, and the Execute Plan tracker. A single Launch Plan is one complete plan charged on delivery.

What do I get for $29, and how long does it take?

One complete launch plan with positioning, target personas, a prioritized action list matched to your budget and hours, competitor breakdowns with talking points, launch drafts for your priority channels, and a first-10 customers playbook. Stratts researches your market, builds the plan, and writes your drafts, usually in under 5 minutes. After you save it, you can export a PDF and revise up to 5 sections if your direction shifts.

I ship solo with no marketing team. Is Stratts built for me?

Yes. It's built for solo devs and indie founders without a marketing hire. You enter your runway, available hours, and constraints up front. Stratts prioritizes organic channels you can run yourself and only suggests paid spend when your inputs support it.

How do I get my first users for a SaaS or app?

Stratts builds a focused go-to-market plan with channel priorities, positioning, and a sequenced launch checklist matched to your budget and time. The plan covers organic channels and includes community launch guidance. Pulse members can draft Product Hunt, Reddit, and outreach posts in the Launch Engine.

Does the launch plan help with Product Hunt, Reddit, or Hacker News launches?

Yes. The launch plan includes community launch sequencing and platform-specific angles, plus announcement drafts when those channels rank in your plan. Pulse subscribers can create additional Product Hunt pitches and community launch drafts in the Launch Engine within monthly Pulse Suite limits.

Launch guides

Launch guides for developers shipping products

Practical launch writing for solo founders: first users, 90-day plans, Product Hunt prep, and when to use chat vs a structured plan. We cite sources like Y Combinator on getting first customers and the 2025 Stack Overflow Developer Survey when the numbers help the point.

First users

Launch guides for developers shipping products

How to Get First Users for a SaaS or App as a Solo Founder

90-Day Go-To-Market Plan for Solo Founders

Product Hunt Launch Checklist for Indie Founders

Marketing Plan: ChatGPT, Claude, or a Structured Launch Plan (For Founders)

How to Launch a Browser Extension as a Solo Developer

Competitor Research for Solo Founders Before You Launch