Launch guides
Launch guides for developers shipping products
Practical launch writing for solo founders: first users, 90-day plans, Product Hunt prep, and when to use chat vs a structured plan. We cite sources like Y Combinator on getting first customers and the 2025 Stack Overflow Developer Survey when the numbers help the point.
First users
How to Get First Users for a SaaS or App as a Solo Founder
Pick one channel, plan a short launch sequence, and know when paid ads are worth it on a bootstrap budget.
Go-to-market
90-Day Go-To-Market Plan for Solo Founders
Positioning, channels, launch phases, and simple metrics when you are the whole marketing team.
Product Hunt
Product Hunt Launch Checklist for Indie Founders
Week-before prep, launch day replies, and the 48-hour follow-up that turns curiosity into trials.
Compare approaches
Marketing Plan: ChatGPT, Claude, or a Structured Launch Plan (For Founders)
When a chat thread is enough, when it falls apart, and what a structured launch plan gives you.