I'm a developer. Why not just use ChatGPT or Claude for this?

ChatGPT and Claude are strong for one-off prompts. Stratts researches competitors and your market, then builds one launch plan with your marketing strategy inside: channel priorities, positioning, and copy you can paste for Product Hunt, outreach, App Store listings, and tracking setup. Ready in under 5 minutes to save, export, and revise.

What do I get for $29, and how long does it take?

One complete launch plan with your marketing strategy: positioning, target personas, a prioritized action list matched to your budget and hours, competitor breakdowns with talking points, and launch copy for your priority channels. Stratts researches your market, builds the plan, and writes your copy in under 5 minutes. After you save it, you can export a PDF and revise up to 5 sections if your direction shifts.

I ship solo with no marketing team. Is Stratts built for me?

Yes. It's built for solo devs and indie founders without a marketing hire. You enter your runway, available hours, and constraints up front. Stratts prioritizes organic channels you can run yourself and only suggests paid spend when your inputs support it.

How do I get my first users for a SaaS or app?

Stratts builds a focused go-to-market plan with channel priorities, positioning, and a sequenced launch checklist matched to your budget and time. The plan covers organic channels and includes community launch guidance. Pulse members can draft Product Hunt, Reddit, and outreach copy in the Launch Engine.

Does the launch plan help with Product Hunt, Reddit, or Hacker News launches?

Yes. The launch plan includes community launch sequencing, platform-specific angles, and announcement drafts. Pulse subscribers can create additional Product Hunt pitches and community launch copy in the Launch Engine within monthly Pulse Suite limits.

How is a go-to-market plan different from a business plan?

A business plan covers your model, finances, and long-term vision. A go-to-market plan focuses on how you find and activate customers in the next 90 days with the time and money you have today.

Can I build a go-to-market plan in an afternoon?

You can draft bullets in an afternoon, but a usable plan with researched competitors, channel fit, and paste-ready copy usually takes longer by hand. Stratts produces a structured first draft in under 5 minutes after intake.

Go-to-market

90-Day Go-To-Market Plan for Solo Founders

For a solo founder, a go-to-market plan answers four questions: who buys first, where you reach them, what you say, and what you ship each month. Distribution no longer moves at the pace of a quarterly campaign — Goldman Sachs projects the creator economy could approach $480 billion by 2027. This guide covers the sections that matter when you are the whole marketing team.

Write positioning you can actually use

Your positioning should fit in two sentences and name the buyer, the pain, and the outcome. Skip vague category language that could describe ten other products. If a stranger cannot repeat who it is for after one read, tighten it before you write launch copy.

Stratts generates positioning from your intake answers and competitor research, then uses the same language in launch copy, outreach drafts, and comparison replies so you are not rewriting the same idea in five places.

Name real buyer groups you can reach this quarter

Skip fictional persona decks. List two or three buyer groups you can actually reach in the next three months. For each group, note where they spend time online, what they already pay for, and what stops them from trying something new.

Rank groups by how easy they are to reach this week. Total market size can wait until you have early traction.

Split the quarter into three phases

Month one: test messaging and run first launches. Month two: do more of what started conversations. Month three: repeat the one or two tactics that led to signups or repeat use.

Each phase needs dated tasks and a simple success check. A checklist without dates is easy to ignore.

Know your rivals without over-researching

List the alternatives your buyer already considers, including spreadsheets, manual workarounds, and doing nothing. Note where bigger competitors are strong, where they are slow, and what you say when someone compares you in a thread or call.

Fresh competitor research keeps this section useful. Static templates go stale quickly in browser extension and mobile categories.

Common questions

How is a go-to-market plan different from a business plan?: A business plan covers your model, finances, and long-term vision. A go-to-market plan focuses on how you find and activate customers in the next 90 days with the time and money you have today.
Can I build a go-to-market plan in an afternoon?: You can draft bullets in an afternoon, but a usable plan with researched competitors, channel fit, and paste-ready copy usually takes longer by hand. Stratts produces a structured first draft in under 5 minutes after intake.

Next step

Turn this into your complete launch plan

Stratts builds a complete plan from your product, budget, and timeline in under 5 minutes. Includes competitor research, channel priorities, and copy you can paste today.

Build your launch plan →

Related guides

More questions? Read the FAQ or browse all launch guides.